Levi Strauss & Co., American clothing company is one of those brands that really care for our planet and is doing something for it. Whether it is about finding new ways to reduce energy or recycle water and waste material, Levi’s is always trying to minimize its impact on the planet. We have seen Levi’s eco-friendly denim line made out of recycled plastic bottles and food trays in the past. Now, the clothing manufacturer is taking another step towards environmental sustainability by unveiling its new sustainable jeans line made from old fishing nets and discarded carpets.
Levi’s has teamed up with Aquafil, an Italian nylon company for this project. One of the chief players in the production of Polyamide 6, Aquafil also plays a leading role in new models for sustainable development. The Levi’s denim collection will be made from Econyl, a material made from 100 percent regenerated nylon waste materials collected from landfills and oceans (Healthy Seas Initiative). Aquafil’s ECONYL Regeneration System is the world’s most efficient industrial system for the production of Nylon 6 from 100% regenerated waste materials.
Econyl incorporated Levi’s 522 sustainable jeans line is now available online. Each pair of jeans will be integrated with 61% cotton, 38% Econyl (polyamide) and 1% Elastane.
Giulio Bonazzi, Chairman and CEO of Aquafil stated in a press release:
“We envision a world where everyday items don’t have to come at the expense of the environment. This new partnership is further proof that sustainable materials can be used to reinvigorate products that have been traditionally made. Levi’s is redefining the denim industry.”