Ocean Sole is a Nairobi-based Flip-flop Recycling Company which is emotional about the ocean, its ecosystems and marine wildlife. Working with native communities and local artisans, Ocean Sole recycles thousands of flip-flops which are found on beaches and in the waterways of Kenya. These discarded shoes are transformed in artistic pieces of art by the local craftsmen, hence protecting the ocean and also spreading the word about the threats of marine junk. The artwork crafted out of recycled flip-flops includes sculptures, jewelry and toy animals such as elephants, giraffes, lions, rhinos, dolphins, sharks and turtles. Along with bringing a smile to people’s faces, these colorful products conveys an important message of marine conservation too.
Thousands of washed up flipflops at the East African coast is an ugly and disturbing environmental disaster. Not only it blemishes the natural beauty of the beaches and oceans but also harms the fish and animals. However, the company with over 100 individual workers is trying its best to help the environment and offering employment to locals as well. In 2013 only, Ocean Sole recycled about 50 tonnes of old flip-flops. The company aims to recycle 400,000 flip-flops a year and create sculptures to sell all around the world.