American clothing company Levi Strauss & Co. has taken one more step in the sustainable development by introducing a new and eco-friendly denim line made out of recycled plastic bottles and food trays. Known as the Waste Less line, the clothing line is available for both men and women and each product includes at least 20% of post-consumer recycled content. According to Levi’s eight bottles (12 to 20-ounce) will be used for every jean.
Over 3.5 million recycled bottles will be used for the collection which will feature Levi’s 511 Skinny jeans, Levi’s 504 Straight Fit jeans and Levi’s Trucker jacket. Black food trays, brown beer bottles, green soda bottles and clear water bottles are first sorted out by color and then are crushed into small flakes to convert it into polyester fiber. Cotton fiber is blended with this polyester fiber and finally woven with cotton yarn to create the denim for the products.
Levi’s Waste Less line will be available from January 2013 on Levi.com and in Levi’s stores all around the world.