Parley for the Oceans

Adidas unveils Real Madrid’s Kit made from Recycled Ocean Plastic

Adidas unveils Real Madrid's Kit made from Recycled Ocean Plastic-2

Adidas and environmental institute Parley for the Oceans (also known as Parley Ocean Plastic) are addressing the issue of marine pollution from past few years. We have seen Adidas running shoes made from ocean plastic waste and Adidas Parley swimwear made from recycled fishing nets as part of their collaboration. Taking their effort to combat ocean plastic problem, Adidas revealed an all new 3rd football kit for Spanish football club and Champions League winners Real Madrid. The coral pink strip is made from recycled ocean plastic salvaged from different water bodies across the globe.

Adidas unveils eco-friendly sneaker with 3D-printed midsole

Adidas and Parley for the Oceans unveils concept shoe

Few months back, active wear brand Adidas and environmental institute Parley for the Oceans joined hands together to develop an eco-friendly running shoe made from recycled plastic ocean waste. Taking the initiative further, the two organizations have teamed up once again to unveil a concept sneaker featuring a 3D-printed midsole. The innovative footwear concept was showcased at the Paris climate summit (COP21) to demonstrate how the industry can rethink design to raise awareness for our oceans and protect them from plastic pollution.

Adidas running shoes created from recycled plastic ocean waste

Adidas shoe made from illegal fishing nets

There are number of organizations that have come up in recent times to create awareness about marine pollution. The latest to join the initiative is Adidas, German manufacturer of sports shoes, clothing and accessories. In an innovative attempt to support the initiative and recycle the ocean’s waste, the brand has created a pair of running shoes from recycled plastic ocean waste. The eco-friendly sneaker was created by Adidas in collaboration with Parley for the Oceans, an environmental organization dedicated to raise awareness for our oceans and to start projects that can end their destruction. The project was revealed last week by the two organizations at an event hosted by the United Nations in New York.