In order to get your brand name out there, you must market your business effectively. You don’t necessarily have to spend a fortune to attract new customers, but it is all about making clever decisions that make the most impact on your target audience. If you have a very limited budget or don’t have much experience in the marketing industry, this blog will come in useful by providing you with some unique ways on how to market your new business without spending over the odds. Take a look at the seven tips below; you may find that some are perfect for promoting your business venture.
1. Create helpful video tutorials
When you need help and advice, have you ever browsed videos online to find an instructional guide on how to carry out a certain task? With the advancements in technology over the last few years, video marketing has become a popular method of brand promotion. Videos can provide a personal and engaging way of connecting with your target audience quicker and more effectively than any form of written copy. If you provide verbal and visual content given in a practical manner, you’re more likely to develop a sense of trust with the customer. Secondly, video content is easily discovered by Google, which brings original traffic to your website.
2. Vehicle graphics
If you want to stand out from the crowd with your marketing techniques, why not consider vehicle branding? This is the perfect way to grab attention when people are passing by or even in a traffic queue behind you. It also benefits you cost-wise, as traditional advertising on billboards is rented space which can take a great deal of cash out of your marketing budget due to the regular upkeep. However, paying for vehicle graphics is a single expense which will allow you to market your business without future costs.
3. Contests and giveaways
Everyone loves a freebie, right? Therefore, giving away some of your stock is the perfect way to build brand awareness and get people talking about your business. When contests are posted on social media, entrees may be asked to share the post as part of the terms and conditions which informs their own contacts about your business. This is how word of mouth spirals to boost your reach and engagement.
4. Business cards
If you’re someone who attends business events and conferences regularly, having a set of business cards could be the ideal way of building links and getting your brand name out to those who show an interest in your products and services. Unlike television and radio advertisements, which last only a matter of seconds, business cards are a permanent reminder of your brand and offer the personal touch of swapping contact information with others. What’s more, business cards are highly affordable when bought in bulk if you’re on a strict budget.
5. Add call to actions in your emails
If you wish to carry out email marketing as part of your marketing strategy, you simply cannot ignore adding a ‘call to action’ at the end of your emails. People are inundated with emails every single day; therefore, you need to ensure that your email catches their attention immediately without getting deleted. Ultimately, your aim is to make readers want to click on your email and find out more about your brand, so using a call to action is the perfect way to garner interest.
6. Ask for reviews
While you may be biased about your brand and write positive words about your company, customers essentially want to know what their peers are saying about your business before they decide to purchase from you. When it comes to designing your website, ensure you include a ‘reviews’ section to allow your customers to write comments about your products and services and, of course, your level of customer service. These honest opinions will build trust between the business and new customers and potentially lead to further sales. Regardless of whether a review is good or bad, it makes your business much more trustworthy and gives you the chance to learn crucial lessons from any negative feedback.
If there are other businesses in a local area, consider collaborating with them so that you can offer a reduced-price package deal to customers. This not only benefits the customer by getting them a cheaper price for the products or services they require but also promotes your business name to a wider audience through your partner’s customer base.