The most convenient forms of transport in the crowded city of Mumbai, India are the local taxis and rickshaws. Over the time, Taxis have become an iconic piece of culture in the metropolitan city. And these days, besides taking people to their destinations, Mumbai taxis are serving as a platform for a unique kind of initiative. Taxi Fabric, an artistic project started by a team of young local designers is giving an artistic makeover to the taxis’ interior in Mumbai. This project is about creating a space for designers to show off their ideas and talent through the medium of taxis.
The project involves giving a vibrant makeover to the seats, ceiling and to almost every inch of the cabs’ interiors with colorful local designs. It is a creative way for young Indian designers to show off their design talent and storytelling skills. With this project, designers can also get recognition as each taxi with a Taxi Fabric design comes with an “identity label” with the designer’s name and contact details. Also, such colorful interiors can cheer up the travelers and make them tip more to the taxi drivers.
The Taxi Fabric project was launched on Kickstarter last year by designer Sanket Avlan where it raised more than £11,000 (US$16,000) giving designers an opportunity to showcase their artwork. About 26 designers have showcased their concepts as the part of this Taxi Fabric project until now. The first design was, ‘A Century of Revolt’ by Kunel Guar that narrates the story of an India struggling with its freedom through a fresco-like illustration.
‘Stop. Breathe. Feel.’ by Ankita Shinde is inspired by the chaos of living in such a congested and noisy city. Focusing on the blends of architecture in Mumbai, the design by Shaivalini Kumar is entitled “Happy Ever After”. “Nocturnal” by 24-year-old visual artist Aditi Dash portrays Mumbai’s nightlife. Coldplay’s frontman Chris Martin has also travelled in one of the colorful cabs. The taxi was designed by Samya Arif for the ‘Hymn for the weekend!’ video.
Well, if you are designer and want to be a part of this initiative, submit your portfolio and design concept to firstname.lastname@example.org.
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