Few months back, active wear brand Adidas and environmental institute Parley for the Oceans joined hands together to develop an eco-friendly running shoe made from recycled plastic ocean waste. Taking the initiative further, the two organizations have teamed up once again to unveil a concept sneaker featuring a 3D-printed midsole. The innovative footwear concept was showcased at the Paris climate summit (COP21) to demonstrate how the industry can rethink design to raise awareness for our oceans and protect them from plastic pollution.
Like its forerunner, the concept shoe consists of an upper made with ocean plastic content and a 3D-printed midsole made from recycled polyester and gillnets. Well, there is no word on the launch date and availability of the concept sneakers. However, Adidas has started taking actions towards its environmentally friendly goals as it is all set to launch the first prototype unveiled back in June into the market by April, 2016.
“2015 is our year, the year of the Oceans: the ocean movement successfully brought the cause onto the COP21 agenda in Paris,” said Cyrill Gutsch, founder of Parley for the Oceans. “Protecting life underwater became the 14th development goal of the United Nations. With a framework of political goodwill in place, it is the right moment to transform words into action. Therefore, Parley in Paris is all about updating knowledge, sharing visions, fine-tuning strategies, creating concepts and forging collaborations in order to kickstart change. We are really excited to have Adidas supporting us in this journey and showing how you can take concrete steps in the right direction.”
Adidas have also started phasing out the use of plastic bags in its own retail stores which is expected to be complete by the end of Q1 2016. Also, the company has stopped using plastic bottles for meetings at its headquarters in Herzogenaurach, Germany.