It was almost a year ago when the PoloTech shirt developed by luxury fashion brand Ralph Lauren was showcased at the US Open tennis tournament. Well, at that time it was only worn by ball boys and player Marcos Giron during his practice session. Now, taking a big leap race to produce fashionable wearable-technology products, the brand will be launching the PoloTech smart shirt for general masses in time for this year’s U.S. Open.
The Ralph Lauren PoloTech shirt is developed in collaboration with Omsignal, Montreal-based maker of wearable-technology products. It comes embedded with sensors that examine real-time biometric data, including heart rate, stress levels, breathing and calories burned. All this gathered information is streamed to an iPhone app which is designed to generate customized workout programs for the user. The wearable has silver fibers woven into the fabric that track vital signs and a snap-on black box attached to the rib cage area of the shirt. This module sends all the biological and physiological information to the user’s iPhone, iWatch or iPod Touch.
The users can free download the app on iTunes. After reading and analyzing the data, the app will itself set cardio, strength or agility workouts for the wearer. The shirt will go on sale from August 27 at company’s website, its Polo flagship store on New York’s Fifth Avenue and during US Open from Aug. 31 to Sept. 13 at Ralph Lauren outlet. The PoloTech shirt by Ralph Lauren will come with a price tag of $295.